The advancing digitalization is fundamentally transforming the real estate industry. Virtual 3D tours based on precise laser scans and photogrammetric processes not only enable a realistic representation but also create digital twins as a basis for planning, marketing, and building management. But what concrete advantages do these tours offer – and how does Ivion, as a cloud-based platform, support this transformation?
Virtual 3D Tours: More than just a visualization
A virtual 3D tour is more than just a pretty representation. Technologies such as SLAM (Simultaneous Localization and Mapping) and the processing of point clouds create an exact digital twin. Users can interactively explore buildings – directly in the browser, regardless of location, and without specialized software.
The advantages of virtual 3D tours for professional users
Efficiency through precise geodata
Digital twins provide precise measurements and can be integrated directly into CAD and BIM software. Inaccurate as-built plans and remeasurements are eliminated – making planning more efficient and reliable.
Better Team Collaboration
All project participants access the same 3D data regardless of location. Misunderstandings are reduced and addenda are avoided – saving time and money.
Marketing and Real Estate Acquisition
Virtual tours provide realistic viewings, making them ideal for buyers, investors, or tenants—a clear competitive advantage, especially when marketing real estate.
Facility Management and As-Built Documentation
Technical systems and building structures can be precisely recorded and documented. This creates a reliable basis for maintenance, repair, and modernization.
Ivion – Platform for Digital Building Twins
The Shoai architectural firm uses Ivion from NavVis – one of the most powerful platforms for 3D tours. Ivion combines user-friendliness with technical depth. We use Ivion in a way that maximizes the benefits for clients and specialist planners – without any technical hurdles.
Features at a glance:
✅ High-quality point cloud processing
✅ Export formats for Revit, AutoCAD, ArchiCAD, and other platforms
✅ Measurement functions and comment fields directly in the model
✅ Real-time collaboration via the cloud
✅ Functions for maintenance and building management
Conclusion: Virtual tours as the new industry standard
Virtual 3D tours are much more than just a nice-to-have – they are transforming processes in planning, sales, and administration for good. Platforms like Ivion allow projects to be digitally mapped, precisely evaluated, and efficiently managed. Those who invest in digital building twins today are future-proof, save costs, and remain competitive.
🛠️Do you need precise building data for better planning or more efficient marketing?
Then leverage our experience with Ivion and 3D laser scanning – for better decisions right from the start.
